There's that one moment. You land on a website and, without realizing it, you make a decision: stay or go? Trust or doubt? Buy or abandon? But that moment is no coincidence.

I wanted to understand what was really happening in that moment. So I worked through hundreds of psychological studies, analyzed eye-tracking data, and tracked thousands of mouse movements and click paths. I tested, questioned, and optimized—until I realized the invisible mechanisms that really work on websites.

Today, I work with companies that can't afford to make assumptions. Brands that must survive in highly competitive markets. I develop psychologically optimized web strategies that not only look good, but also work deep in the subconscious. And deliver real results.

And that's exactly what I love: passing on my knowledge to make companies measurably more successful.