Neuro Webdesign 2.0 – Neue Auflage. Neue Produkte. Und ein Blick in die Zukunft.
Eigentlich wollte ich nur kurz erzählen, was neu ist. Die zweite Auflage von Neuro Webdesign ist ab sofort erhältlich...
News
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Sympathy in marketing
Why do we repeatedly choose certain brands – even when others are cheaper, faster, or objectively better? What makes us trust an online shop we don...
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The default effect and why preset options control our behavior
The default effect and why preset options control our behavior A small click with a big impact – why do users so often choose preselected settin...
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The Decoy Effect in Neuromarketing: How Psychological Pricing Guides Purchasing Decisions
What if you could subtly influence your website visitors' purchasing decisions without them even noticing? The decoy effect is one of the most fas...
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Feng-Gui – the future of visual web analytics
Feng-Gui: The web analytics tool that sees your website through the eyes of users Imagine knowing exactly where your website visitors' eyes go f...
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Tools for web designers: A deep dive into Hotjar
Introduction to Hotjar: What is Hotjar and why is it relevant for web designers? In the dynamic world of web design, Hotjar has established it...
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Website analysis: How a dental practice convinces – or fails – on the web
For many businesses, a website is a digital handshake – the first moment when potential customers decide whether to stay or go. A well-thought-o...
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How important is the server for the loading time of a website?
Imagine your website is a race car – but the server it runs on is the engine. Even the most beautiful design and clever programming are of little u...
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Neuroscience for the office of the future
Many companies are facing the downsides of hybrid working: Working from home means employees feel less connected to their employer. The human resou...
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What does “sustainable web design” mean?
At a time when awareness of environmental and climate protection is constantly growing, the concept of sustainability has become established in man...
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The image formats of the future in web design
Images are an important component of web design, but they are often also the main culprit in slow loading times. Until now, the well-known image f...
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Zero-Risk Bias: People hate risk
You've finally arrived at your long-haul flight destination and are heading to the rental car counter where you booked a car for your trip in adva...
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Loss aversion: Better not to lose than to win
Loss aversion is a fascinating phenomenon that plays an important role in both psychology and economics. In short, loss aversion refers to the ten...
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Priming: Free will is an illusion
The priming effect is a fascinating phenomenon originating from the world of psychology that has a remarkable impact on how we process information ...
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How neuromarketing is revolutionizing advertising
Neuromarketing is a fascinating field of research that bridges the gap between neuroscience and marketing. It has the potential to fundamentally ch...
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Human or machine: Are "SEO texts" dead?
SEO – or search engine optimization – has shaped online copywriting for years. Many have spent countless hours researching keywords to rank their w...
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How to improve your website's loading time
A website's loading time is crucial for user experience and search engine optimization (SEO). A fast-loading page leads to a higher conversion rat...
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Chatbots are conquering digital communication
In today's fast-paced world, chatbots have gained traction and become an indispensable part of the digital landscape. A chatbot is a computer-based...
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White space in web design: useful or unnecessary?
White space in web design is a controversial topic. But what is it? White space, also known as negative space or white space, is the blank or empty...
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Barnum Effect: Ego beats self-reflection
The Barnum effect , also known as the Forer effect , is a psychological phenomenon based on the tendency of people to interpret vague and general s...
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How Mother's Day influences our consumer behavior
It's undeniable that motherhood is considered one of the most challenging "professions" in the world. A mother can be a teacher, caregiver, mentor,...
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What role does temperature play in marketing?
You're strolling through town on a frosty winter day and spot a poster advertising hot chocolate. Before you know it, you're standing in line, wait...
