Neuro Web Design – How Brain Research and Psychology Influence Web Design | eBook
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Why do some websites sell – and others don’t? This eBook gives you an almost unfair advantage: the essence of more than 300 scientific studies reveals how psychology can be used to design websites that effortlessly guide users toward conversion. You’ll discover the subconscious principles behind attention, trust, and decision-making – and learn how to apply them step by step to your own projects.
The bestselling book from Germany – now also available in English. A must-read for web designers, marketers, and entrepreneurs who want to turn visitors into customers with science instead of guesswork.
#1 Amazon Bestseller in Germany – with over 10,000 enthusiastic readers.
eBook (PDF and EPUB) – perfect for reading anywhere, on any device.
Get 30% off the official certification – your coupon is included in the book.
Author Jonas Reggelin is certified by the Neuromarketing Science & Business Association and has over 15 years of experience in this field. He works primarily with companies whose websites need to perform in highly competitive markets.
Available for immediate download after purchase
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The book for powerful websites.
Over 90% of our decisions are made subconsciously. So what could be more obvious than optimizing websites based on brain research? Neuro web design is the combination of psychology and web design, which provides an almost unfair advantage. Learn how you can significantly increase the success of your website by understanding human cognition. For powerful websites.
The essence of more than 300 studies in psychology and web design
Perfect for web designers, marketing experts, and business owners
In-depth knowledge of psychology provides a competitive advantage
“The first book to combine reliable psychological studies with web design. Easy to understand and highly recommended!”
− Dorothee Schöneich, Finanzwelt
An overview of the topics.
Neuro Web Design provides in-depth knowledge on how to use the psychological mechanisms behind purchasing decisions to design websites that are measurably more successful. It shows how precisely worded texts evoke emotions and build trust, how visually sophisticated images direct users' attention, and how you can use subtle pricing strategies to specifically influence the perception of your products. An indispensable guide for web designers and decision-makers who want a website that not only impresses visually, but also delivers results.
Psychology in web design: Understanding and influencing purchasing decisions
Emotions and trust: Using storytelling, images, and text effectively
Attractive prices: Psychological tricks for better perception
Structure that sells: The optimal structure for successful websites
Measuring success: A/B testing and clear analyses for better results
“As a lecturer in digital branding, I recommend Neuro Web Design to my students—an indispensable book for anyone who wants to be successful in web design.”
− Fabian Wicki, lecturer in digital branding at the University of Applied Sciences and Arts Nordwest Schweiz
Showcase your expertise.
With the Certified Neuro Web Expert certification, you demonstrate your ability to optimize websites using psychologically grounded methods.
Anyone who reads this book will gain the knowledge needed to pass the exam – and earn a credential that makes true expertise visible.
As a certified expert, you’ll receive an official digital seal for your website – a mark of verified competence that instantly shows clients and employers you stand out from the crowd with proven, results-driven knowledge.
Receive a high-quality certificate
Exclusive seal for your website
Save 30% on certification with your purchase (coupon inside the book)
“Finally, a certification that focuses not only on technology and design, but on what really matters: websites that are compelling and successful.”
− Elena Vasquez, UX-Designer
About the author.
Neuro web design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of wirkungswerk, an agency specializing in neuromarketing, I bring more than a decade of experience in this field to the table. My expertise is certified by the Neuromarketing Science & Business Association.
With my book “Neuro Web Design,” I open the door to this world and cordially invite you to rediscover the power of web design together.
Certified by the Neuromarketing Science & Business Association
Certified Hotjar Pro – Expert in user behavior, heat maps, and session recordings
Over 5,000 websites analyzed from a wide range of industries
