Sympathy in marketing
Why do we repeatedly choose certain brands – even when others are cheaper, faster, or objectively better? What makes us trust an online shop we don...
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Insights from psychology and web design, clearly explained and ready to apply.
The default effect and why preset options control our behavior
The default effect and why preset options control our behavior A small click with a big impact – why do users so often choose preselected settin...
The Decoy Effect in Neuromarketing: How Psychological Pricing Guides Purchasing Decisions
What if you could subtly influence your website visitors' purchasing decisions without them even noticing? The decoy effect is one of the most fas...
Feng-Gui – the future of visual web analytics
Feng-Gui: The web analytics tool that sees your website through the eyes of users Imagine knowing exactly where your website visitors' eyes go f...
Tools for web designers: A deep dive into Hotjar
Introduction to Hotjar: What is Hotjar and why is it relevant for web designers? In the dynamic world of web design, Hotjar has established it...
Website analysis: How a dental practice convinces – or fails – on the web
For many businesses, a website is a digital handshake – the first moment when potential customers decide whether to stay or go. A well-thought-o...
How important is the server for the loading time of a website?
Imagine your website is a race car – but the server it runs on is the engine. Even the most beautiful design and clever programming are of little u...
Neuroscience for the office of the future
Many companies are facing the downsides of hybrid working: Working from home means employees feel less connected to their employer. The human resou...
What does “sustainable web design” mean?
At a time when awareness of environmental and climate protection is constantly growing, the concept of sustainability has become established in man...
