Neuro Web Design – How Brain Research and Psychology Influence Web Design | eBook
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Why do some websites sell and others don’t? This book gives you an almost unfair advantage: the essence of more than 300 studies shows how to use psychology to design websites that guide users towards a purchase. You learn the unconscious principles behind attention, trust and decisions, and how to apply them step by step to your own projects.
The bestselling book from Germany, now in English. A must-read for web designers, marketers and business owners who want to turn visitors into customers with science instead of guesswork.
The English edition of the No. 1 Amazon bestseller from Germany, which has more than 10,000 readers.
eBook as PDF and EPUB: read it anywhere, on any device.
The German edition is included in your customer account as well.
Free interactive checklist for reviewing and improving websites.
I am the author, Jonas Reggelin. I am certified by the Neuromarketing Science & Business Association and have more than 15 years of experience in this field. I work mainly with companies whose websites have to perform in highly competitive markets.
This is an eBook, not a printed book. You receive access by email immediately after purchase. Nothing is sent by post.
Available for immediate download after purchase
As featured in
The book for strong websites.
More than 90% of our decisions are made unconsciously. So why not optimise websites on the basis of brain research? Neuro web design combines psychology and web design and gives you an almost unfair advantage. Learn how understanding human cognition can significantly increase the success of your website.
The essence of more than 300 studies from psychology and web design
Perfect for web designers, marketing experts and business owners
Well-founded knowledge of psychology gives you a competitive edge
“The first book to combine robust studies from psychology with web design. Easy to understand and highly recommended!”
− Dorothee Schöneich, Finanzwelt
“As a lecturer in digital branding, I recommend ‘Neuro Web Design’ to my students: an indispensable book for anyone who wants to succeed in web design.”
− Fabian Wicki, Lecturer in Digital Branding at the University of Applied Sciences and Arts Northwestern Switzerland FHNW
Make your expertise visible.
With the Certified Neuro Web Expert certification, you show that you can optimise websites using psychologically sound methods.
This book gives you the knowledge you need to pass the exam and earn a credential that makes genuine expertise visible. You take the exam online, in English or German.
As a certified expert, you receive an official seal for your website: proof of verified competence that shows clients and employers at a glance that you stand out with proven, results-driven knowledge.
Receive a high-quality certificate
Exclusive seal for your website
60 questions based on this book, exam in English or German
“Finally, a certification that focuses not just on technology and design, but on what really matters: websites that convince and succeed.”
− Elena Vasquez, UX designer
About me.
Neuro web design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of wirkungswerk, an agency specialising in neuromarketing, I bring more than 15 years of experience to this field. My expertise is certified by the Neuromarketing Science & Business Association.
With my book “Neuro Web Design”, I open the door to this world and warmly invite you to rediscover the power of web design with me.
Certified by the Neuromarketing Science & Business Association
Certified Hotjar Pro: expert in user behaviour, heatmaps and session recordings
More than 5,000 websites analysed across a wide range of industries
