Jonas Reggelin.
For more than 15 years, I have been working on one question: why do some websites convince people while others don’t? To find out, I have evaluated hundreds of psychological studies, analysed eye-tracking data and followed thousands of click paths.
As the founder of the advertising agency wirkungswerk, I put this knowledge into practice every day for companies that have to hold their own in highly competitive markets.
I pass on what I know: in the book “Neuro Web Design”, in the “Certified Neuro Web Expert” and “Certified Neuro Web Master” certifications and in personal coaching.
Certified by the Neuromarketing Science & Business Association
Certified Hotjar Pro: expert in user behaviour, heatmaps and session recordings
More than 5,000 websites analysed across a wide range of industries
In the press
Handelsblatt
The secrets of successful websites: the web design book “Neuro Webdesign” (in German)
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WELT
Learning web design: expert tips from Jonas Reggelin, author of “Neuro Webdesign” (in German)
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Intelligent Investors
“How targeted changes have a positive effect on user behaviour” (in German)
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zm online
“Self-promotion and aggressive selling are not welcome. Expert content is!” (in German)
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