Psycards® – Psychologie trifft Webdesign
Psycards® – Psychologie trifft Webdesign

Psycards® – Psychologie trifft Webdesign | PDF

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Psychologie zum Nachschlagen. Nutzen Sie die kraftvollsten psychologischen Prinzipien, um Ihr Webdesign gezielt zu optimieren. Die Psycards® bieten Ihnen eine wissenschaftlich fundierte Sammlung der wichtigsten Effekte – präzise erklärt, visuell aufbereitet und sofort anwendbar. Ob für Workshops oder die tägliche Konzeptarbeit: Diese Karten machen psychologisches Wissen greifbar, sichtbar – und nutzbar.

32 fundierte Effekte für Webdesign – A bis Z, kompakt & praxisnah aufbereitet
Mit Wireframes & Sterne-Bewertung für Einfluss, Verbreitung & Komplexität
Alle Karten als PDF – am Bildschirm nutzen oder selbst ausdrucken

Ich bin Jonas Reggelin, zertifiziert durch die Neuromarketing Science & Business Association, und habe in über 15 Jahren tausende UX-Entscheidungen begleitet. Die Psycards® nutze ich fast täglich – im Workshop oder beim Entwickeln von Websites.

Das ist die digitale Ausgabe, kein gedrucktes Kartenset. Den Download erhalten Sie direkt nach dem Kauf per E-Mail und jederzeit in Ihrem Konto. Es wird nichts per Post verschickt.
As featured in

The book for strong websites.

German edition, with the English edition included. More than 90% of our decisions are made unconsciously. So why not optimise websites on the basis of brain research? Neuro web design combines psychology and web design and gives you an almost unfair advantage. Learn how understanding human cognition can significantly increase the success of your website.
The essence of more than 300 studies from psychology and web design
Perfect for web designers, marketing experts and managing directors
Well-founded knowledge of psychology gives you a competitive edge
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eBook

“The first book to combine robust studies from psychology with web design. Easy to understand and highly recommended!”

− Dorothee Schöneich, Finanzwelt

The topics at a glance.

“Neuro Web Design” gives you well-founded knowledge of how to use the psychological mechanisms behind buying decisions to design websites that are measurably more successful. It shows how precisely worded copy evokes emotions and builds trust, how carefully chosen images guide users’ attention and how subtle pricing strategies shape the way your products are perceived. An indispensable guide for web designers and decision-makers who want a website that not only looks impressive but also delivers results.
Psychology in web design: understanding and influencing buying decisions
Emotions and trust: using storytelling, images and copy effectively
Attractive prices: psychological techniques for better perception
Structure that sells: the optimal layout of successful websites
Measuring success: A/B testing and clear analyses for better results
Buy now
eBook

“As a lecturer in digital branding, I recommend ‘Neuro Web Design’ to my students: an indispensable book for anyone who wants to succeed in web design.”

− Fabian Wicki, Lecturer in Digital Branding at the University of Applied Sciences and Arts Northwestern Switzerland FHNW

Free bonus content.

With your book, you get access to valuable resources that deepen your knowledge and improve your projects. They include a detailed SEO case study, a comprehensive page speed checklist and a guide to choosing and combining fonts in web design. You also get a structured brand workshop, a collection of proven colour schemes and a guide to the optimal page structure. The bonus material is in German.
Buy now
5.00

“As a web designer, I was often unsure about what really works. Neuro Web Design has given me a reliable foundation. The studies and examples show what really matters.”

5.00

“It is rare for a web design book to genuinely surprise me, but this one did. The psychological insights in Neuro Web Design finally give me the knowledge I had missed in other guides.”

5.00

“As a one-person e-commerce business, every tip is worth its weight in gold to me. This book helped me fundamentally improve my website, and it shows in my sales figures. Simply excellent!”

5.00

“Neuro Web Design exceeded my expectations. The psychological insights are an asset for anyone who is serious about improving websites. Highly recommended!”

5.00

“Even after 10 years in design, I find valuable ideas here that I can use straight away. Neuro Web Design is not just for beginners: it is a strong book that opens up new perspectives for experienced designers too.”

5.00

“As a web designer, I was often unsure about what really works. Neuro Web Design has given me a reliable foundation. The studies and examples show what really matters.”

5.00

“It is rare for a web design book to genuinely surprise me, but this one did. The psychological insights in Neuro Web Design finally give me the knowledge I had missed in other guides.”

5.00

“As a one-person e-commerce business, every tip is worth its weight in gold to me. This book helped me fundamentally improve my website, and it shows in my sales figures. Simply excellent!”

5.00

“Neuro Web Design exceeded my expectations. The psychological insights are an asset for anyone who is serious about improving websites. Highly recommended!”

5.00

“Even after 10 years in design, I find valuable ideas here that I can use straight away. Neuro Web Design is not just for beginners: it is a strong book that opens up new perspectives for experienced designers too.”

5.00

“In my role as CMO, I constantly see attractive but ineffective websites. Neuro Web Design manages to close the gap between aesthetics and functionality. This book belongs in every marketing department!”

5.00

“I read Neuro Web Design on a recommendation and I have to say: it has completely changed the way I look at web design.”

5.00

“As a managing director who does not deal with design every day, I found the book surprisingly easy to understand. The psychological effects it describes are eye-openers and a real gain for our company.”

5.00

“An excellent resource that goes far beyond superficial design knowledge. Neuro Web Design offers insights that every managing director should understand.”

5.00

“In my role as CMO, I constantly see attractive but ineffective websites. Neuro Web Design manages to close the gap between aesthetics and functionality. This book belongs in every marketing department!”

5.00

“I read Neuro Web Design on a recommendation and I have to say: it has completely changed the way I look at web design.”

5.00

“As a managing director who does not deal with design every day, I found the book surprisingly easy to understand. The psychological effects it describes are eye-openers and a real gain for our company.”

5.00

“An excellent resource that goes far beyond superficial design knowledge. Neuro Web Design offers insights that every managing director should understand.”

5.00

“Since reading this book, I make design decisions with more confidence. It helps me see more clearly what really matters, and my clients appreciate that too.”

5.00

“As a self-employed person without much of a design background, I found the book incredibly helpful. The tips are presented in a way that lets me put them into practice straight away.”

5.00

“Well-founded, practical and inspiring: that is Neuro Web Design. It shows how important the unconscious mechanisms behind user guidance are. A book I would not want to be without.”

5.00

“I have rarely seen such a practical book on web design. Neuro Web Design adds real value and has changed my work for good.”

5.00

“Since reading this book, I make design decisions with more confidence. It helps me see more clearly what really matters, and my clients appreciate that too.”

5.00

“As a self-employed person without much of a design background, I found the book incredibly helpful. The tips are presented in a way that lets me put them into practice straight away.”

5.00

“Well-founded, practical and inspiring: that is Neuro Web Design. It shows how important the unconscious mechanisms behind user guidance are. A book I would not want to be without.”

5.00

“I have rarely seen such a practical book on web design. Neuro Web Design adds real value and has changed my work for good.”

5.00

“As a web designer, I was often unsure about what really works. Neuro Web Design has given me a reliable foundation. The studies and examples show what really matters.”

5.00

“In my role as CMO, I constantly see attractive but ineffective websites. Neuro Web Design manages to close the gap between aesthetics and functionality. This book belongs in every marketing department!”

5.00

“Since reading this book, I make design decisions with more confidence. It helps me see more clearly what really matters, and my clients appreciate that too.”

5.00

“It is rare for a web design book to genuinely surprise me, but this one did. The psychological insights in Neuro Web Design finally give me the knowledge I had missed in other guides.”

5.00

“I read Neuro Web Design on a recommendation and I have to say: it has completely changed the way I look at web design.”

5.00

“As a self-employed person without much of a design background, I found the book incredibly helpful. The tips are presented in a way that lets me put them into practice straight away.”

5.00

“As a one-person e-commerce business, every tip is worth its weight in gold to me. This book helped me fundamentally improve my website, and it shows in my sales figures. Simply excellent!”

5.00

“As a managing director who does not deal with design every day, I found the book surprisingly easy to understand. The psychological effects it describes are eye-openers and a real gain for our company.”

5.00

“Well-founded, practical and inspiring: that is Neuro Web Design. It shows how important the unconscious mechanisms behind user guidance are. A book I would not want to be without.”

5.00

“Neuro Web Design exceeded my expectations. The psychological insights are an asset for anyone who is serious about improving websites. Highly recommended!”

5.00

“An excellent resource that goes far beyond superficial design knowledge. Neuro Web Design offers insights that every managing director should understand.”

5.00

“I have rarely seen such a practical book on web design. Neuro Web Design adds real value and has changed my work for good.”

5.00

“Even after 10 years in design, I find valuable ideas here that I can use straight away. Neuro Web Design is not just for beginners: it is a strong book that opens up new perspectives for experienced designers too.”

Make your expertise visible.

With the “Certified Neuro Web Expert” certification, you show clients, employers and competitors that you do more than design visually appealing websites: you know exactly how to win users over.

The exam is based on the psychological findings in “Neuro Web Design”. With Neuroboost, you get both certifications and the eBook at a package price.

Certificate in an elegant metal frame and an exclusive seal for your website
60 multiple-choice questions based on “Neuro Web Design”, exam in English or German
With Neuroboost: Expert, Master and eBook at a package price
Get certified ・€170 More about the certification
Certified Neuro Web Expert certificate (English) in a black frame

“Finally, a certification that focuses not just on technology and design, but on what really matters: websites that convince and succeed.”

− Elena Vasquez, UX designer

About me.

Neuro web design is my greatest passion. I am fascinated by how the secrets of the human mind can be applied to website design. As the founder of wirkungswerk, an agency specialising in neuromarketing, I bring more than 15 years of experience to this field. My expertise is certified by the Neuromarketing Science & Business Association. With my book “Neuro Webdesign”, I open the door to this world and warmly invite you to rediscover the power of web design with me.
Certified by the Neuromarketing Science & Business Association
Certified Hotjar Pro: expert in user behaviour, heatmaps and session recordings
More than 5,000 websites analysed across a wide range of industries
Learn more

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