Sympathy in marketing
Why do we repeatedly choose certain brands – even when others are cheaper, faster, or objectively better? What makes us trust an online shop we don...
Neuro web design combines psychology and web design and gives you an almost unfair advantage in marketing. For web designers and website owners who want to know what really makes websites successful.
− Dorothee Schöneich, Finanzwelt
− Fabian Wicki, Lecturer in Digital Branding at the University of Applied Sciences and Arts Northwestern Switzerland FHNW